What business school taught a change specialist about reinvention

Far more than most, Sérgio Maria’s occupation has been about transition and transformation. In a…

Far more than most, Sérgio Maria’s occupation has been about transition and transformation. In a operating existence helping conventional corporations navigate the upheavals of new engineering, he has also rethought his personal path along the way.

For extra than a 10 years, the 48-year-old senior electronic govt, who lives in São Paulo, has worked with organisations adapting to electronic disruption and innovation, initial at Google and now with Brazilian media and amusement team Rede Globo. All the whilst, developing the capabilities to set himself in others’ shoes, divine their company requires and converse how he can help has been at the centre of his occupation.

All through twelve years at Google, Maria’s main operate was making interactions with publishers, such as newspapers, broadcasters and shops. “In 2011 in Brazil, the information field was incredibly averse to Google,” he recalls. “I could not have a dialogue with a newspaper CEO — they wouldn’t even react to my phone calls.”

The icy reception was comprehensible. At the time, electronic was decimating the conventional information field. Viewers had been discovering their information online, advertisers had been next them and the print profits model was having difficulties.

Towards this backdrop, the Brazilian was tasked with discovering locations where the competitor could develop into a collaborator. He joined Google as a strategic partner supervisor and ultimately rose to develop into director of global partnerships for Latin The usa and Brazil throughout broadcast, information and commerce.

Very long-phrase eyesight: The scale of the challenge at Globo persuaded Sérgio Maria to take on his hottest purpose © Ricardo Lisboa

“Google has the promotion income purpose that competes with all the other groups for promotion budgets . . . and that is how it is heading to operate for good,” Maria acknowledges. “But I was in a team that was seeking at the other side — which is, how can we help these partners build them selves, be extra efficient in the way they do their company and also make profits?”

He also worked with journalists, explaining how to mine Google knowledge for investigative operate he taught publishers how engineering could help them understand users’ conduct and he aided optimise cell solutions. The global accumulation of such operate grew into the Google Information Initiative, which supports journalism in the type of a teaching centre and an innovation fund, for case in point.

Following twelve years at Google, Maria was at a crossroads. If he stayed, the upcoming move would be a shift abroad, in a new purpose and tradition. That did not match with his individual designs, so he determined to take a occupation crack, spend time with his household — he has 3 sons — and mirror on his upcoming shift.


2004-2005 Product or service and companies director, Oi Online

2006-2007 Product or service supervisor, Brasil Telecom Online

2007-2011 Strategic partner supervisor, Google

2011-2016 Head of strategic partnerships, Latin The usa, Google

2016-2017 Director of global partnerships, Latin The usa, Google

2017-2019 Director of global partnerships: broadcast, information and commerce, Google

2019-existing Director of new company development, Rede Globo

Occupations, he says, are a 3-stage journey. At the starting, professionals’ capabilities have a tendency to be extra complex. Then they may well develop into folks administrators, supplying up much of the realistic operate and developing capabilities in leading teams and making a eyesight. The third is the govt amount, seeking at firms strategically in the extended phrase.

Maria was all set to transition to the third stage. So in 2018, whilst at Google, he enrolled for the counsellors development programme, a corporate governance study course, at Fundação Dom Cabral company school in Brazil.

“It was correct for that minute in my occupation,” he says. “It allow me make investments some time to understand the strategic purpose of boards greater and how to then influence the management team of the organisation.”

The programme, which he concluded at FDC’s Belo Horizonte campus, prepares foreseeable future board members. Along with educating the concepts of management and governance, it explores how to apply this — for case in point, members get ready for and lead mock meetings of directors.

The return to formal discovering was “amazing”, Maria says. His occupation crack intended he was spared balancing household, operate and analyze all through the study course, which was taught in two 7 days-extended blocks a couple months apart. This allowed him to engage totally, he provides, something that people wondering about govt programs need to be all set to do.

“People need to be geared up to remain offline and join to the folks on the study course and join to the study course alone,” he says. “It is anticipated that you take part a good deal and there is actual worth in bringing your experience. It enriches the dialogue and the realistic workout routines.”

This also indicates learners need to share any troubles or locations for enhancement with classmates. “Be existing, be sincere and be fearless,” Maria says. “The extra you are open up, the extra folks will be equipped to help you and you will be equipped to help [other] folks.”

A person of the added benefits was making a powerful community of like-minded friends, and Maria continues to help folks remain in contact as a class ambassador.

The programme has aided in his purpose as director of new company development at Globo, which he started off final June. “It’s not the unique complex points that I use,” he says, “It is much extra of a way of thinking improve on how to glance at and tactic points in the extended operate, seeking at what is in the minds of executives and the board.”

Globo may well be Maria’s most important challenge but. As aspect of its electronic transformation, the enterprise declared final year that it was bringing some of its corporations collectively in a single team, such as broadcast and cable tv firms, its website and online video on-demand company.

Along with the inside improve, Maria is operating on making this new media engineering company for advertisers. “The option is how to integrate all these mediums,” he says, so that advertisers can converse their messages seamlessly throughout all of Globo’s channels. For case in point, he provides: “Can we glance at the journey when folks shift out of Tv set and go to an application to keep on consuming the content?”

This tactic and facts would help advertisers understand what information will work best where and when. It also added benefits buyers, he says, in that adverts need to come to feel a lot less jarring if chosen in such a way.

“We still serve interruption,” he says. “But we need to have to make interruption much greater in a way that is related to the content and to what is relevant to folks.”

It was the scale of the challenge that persuaded Maria to take the purpose at Globo. When the chief govt offered his eyesight for the company, 3 things clicked into spot: the amount of transformation a realisation that Maria could use his teaching in electronic and fast-going environments and discovering something that he was good at and thrilled about.

“I claimed, ‘OK, 3 or 5 years later, if I glance again and we had been equipped to employ the amount of transformation that the eyesight says, I’m heading to be incredibly very pleased of that.’ And that is a legacy I’m heading to depart. Chatting about a media team, it is truly a legacy that my youngsters are heading to know about.”