The virtual trade honest hosted by Rubber Board due to the fact October to enhance the visibility of rubber and rubber-primarily based products and solutions is getting greater acceptance among domestic and overseas purchasers.
An effect evaluation carried out after completion of 3 months disclosed that the virtual trade reasonable (VTF) aided the exhibitors in bettering their small business, industry visibility and brand name image.
Rubber Board officials mentioned that the vast majority of the exhibitors, specially in MSME sector experienced exposed that they have been deprived of attending any trade fairs in the past owing to fund constraints. The participation in VTF is charge helpful marketing and advertising technique and wishes to keep on as an exhibitor in virtual trade.
Major exporters have also echoed a identical perspective, stating that the surge in Covid-19 had compelled them to do away with their participation in trade fairs since 2020. They contemplate VTF as an productive system to showcase their new products and solutions between unique consumers, the officials claimed. Sizable share of exporters were being of the check out that the VTF will support them in increasing their model image in international marketplace and will can get linked with new buyers.
The truthful will be live for a person yr in the Board’s internet site and to book a stall, exhibitors can call Market Marketing Division of the Board at [email protected], the officials additional.
India’s normal rubber and rubber goods export hold a coveted placement in world trade. The rubber sector accounts for 1.06 per cent of India’s complete exports and have prospective for upcoming progress. The resilience of rubber solution sector in maintaining the export marketplace share, in particular during the pandemic instances is very appreciated. However the sector recorded an regular expansion charge of 4 per cent in the past year, the share of non-tyre sector is not faring effectively.
It is assessed that, the power of MSME sector is not adequately showcased in international sector. It is superior time that MSME sector ought to react to worldwide marketplace chances and place all initiatives to add drastically to satisfy India’s export concentrate on of $400 billion, the officers reported.
The VTF can be accessed in the Board’s internet site from the URL https://vtf.rubberboard.org.in/rubberboard.
February 08, 2022