ISB to devise branding, marketing plan for Telangana Sona

The Telangana Sona or RNR 15048, a new rice range, will get a facial area carry. The Indian College of Small business (ISB) will assist the State Agriculture Division and the State Agriculture University in setting up a model and endorsing the rice model nationally and internationally.

The Division of Agriculture, Govt of Telangana and Professor Jayashankar Telangana State Agricultural Univesity(PJTSAU) have signed an settlement with the Indian College of Small business(ISB) has signed a Memorandum of Comprehension in this regard.

Talking on the event, Praveen Rao, Vice-Chancellor of PJTSAU, explained that farmers faced the challenges of expanding charge of generation and profitability.

“To make improvements to the incomes of the farming neighborhood, we need to create meals worth chain for agricultural generate,” he explained.

The three organisations would go over and prepare a branding and marketing approach for the RNR 15048, which is marked by its wonderful grain and large yielding characteristics. It can resist blast, a nagging difficulty that paddy faces. Just after the deliberations, the three organisations would submit their recommendations to the Telangana Govt.

Just after a bumper Rabi harvest, the State has long gone for an prolonged paddy location in the latest Kharif time. As in opposition to the normal location of 27.twenty five lakh acres for the time, the farmers in the State has sown the staple crop in more than 42.78 lakh acres. This is expected to still increase in the up coming 7 days or so.

As it kicked off the controlled cropping system from this time, the State has asked the farmers to go for wonderful versions of paddy in purchase to get additional incomes.