Extensions and souvenirs | Seth's Blog

Extensions and souvenirs | Seth’s Blog

When a model is successful, there is usually a motivation to lengthen it.

Disneyland was an extension of Disney flicks. It reflected some of the magic of the flicks, but established a thing new and useful as properly. Disneyland experienced some of the Disney essence and then built some thing additive and new.

Apple did the same matter with the Apple iphone in extending the brand name of the Mac.

On the other hand, the new Leica watch is just a memento. It is not a improved look at. It’s not extra of a Leica than any of a dozen other overpriced watches could be noticed to be. It’s only there to remind you that you favored the initial. It is a memento of a sensation, not the creator.

Very little mistaken with a souvenir. I’m absolutely sure Leica will make a revenue from their enjoy with tiny destruction to the assure that the brand by itself helps make. But make also numerous souvenirs and you become a hollow shell, losing the opportunity to make the improve you seek out.

The crappy t-shirt you purchased at your beloved musician’s live performance is a memento, but they shouldn’t rely on that as their legacy or the motor of their expansion.

All working day, individual creators have to make selections about what they are likely to do next. Often we can produce an extension. And sometimes, we come to a decision to make a souvenir instead.

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