As we heard, only the change is constant, which also applies to the website design. Thus, your website should be improved with time to cope with the changing environment of design, domain and hosting industries, client needs, and more.
Now, you may wonder if you have the best Web Design in NZ, but let me tell you, even the most stylish and elegant websites need a refresh. Now, the question is, how do you know when it’s time to redesign your website?
Don’t worry, as in this article, we will explore six early signs indicating that it’s time to do the makeover of your valuable website.
Top 6 Signs that Indicate Your Website Needs a Redesign
Your Website is Not Mobile-Friendly
In today’s digital era, mobile devices rule the internet. Did you know that as of September 2023, 55% of global website traffic comes from mobile devices?
It means more than half of your potential visitors view your site on their smartphones or tablets. Therefore, if your website doesn’t automatically adjust its mobile layout, it will negatively impact the user experience.
Moreover, Google’s algorithm prioritizes mobile-friendly sites, ranking them higher in search results.
Your Website Has a High Bounce Rate
Bounce rate, the percentage of visitors who leave your site after viewing just one page, is a critical metric. According to a study, the average website’s bounce rate falls between 41-55%.
If your bounce rate is higher, around 56% or more, this could signal issues like poor navigation, technical glitches, or low-quality content.
So, high bounce rates indicate a red flag, as visitors might not find what they need, possibly sending them to competitors. It highlights the need for website redesign services for your website.
Your Website is Slow to Load
Speed is non-negotiable in today’s fast-paced online world. Approximately 53% of website visitors abandon a site if it takes longer than three seconds to load.
Furthermore, your website’s conversion rate can drop by nearly 5% for every additional second of delay.
Thus, to prevent potential losses due to slow load times, consider website redesign services to redesign your website and improve your search engine rankings.
Your Website Has Broken Links
Suppose you are clicking on a link for more information and being greeted by the 404 error page. Sounds frustrating, right? Broken links frustrate users and can negatively affect your site’s SEO. Thus, check for the broken links; if there are many, consider website redesigning.
Your Website Doesn’t Match Your Brand
Your website should be a reflection of your brand’s identity.
Every aspect should consistently convey your brand’s message, mission, and services, from the logo to the font choices. Inconsistencies can confuse your audience, especially when you have an e-commerce website.
Thus, in this situation as well consider your e-commerce website redesign that reflects your brand.
Your Website Contains Outdated Content
An outdated website can struggle to attract and retain visitors. So, keeping your website content fresh becomes essential and boosts your search engine ranking, enhancing the overall user experience.
Therefore, if your content is not updated or its formatting and presentation are not up to the mark, consider the website redesigning.
Your website is the first point of contact between you and your audience. Thus, ensure you can consider the early signs of redesigning the website and then take steps accordingly to ensure your website stays fresh and functional.
Timely redesigning your website will help you stay ahead in this dynamic online world.