In the era of a data-driven business landscape, it becomes paramount for every business to have a web presence. A website is an efficient way to expand reach, develop brand value, and keep pace with competitors. For new businesses, this can be a complex process, so it is important to choose the right website providers who can streamline and simplify the entire process.

In this article, you will be guided through the intricacies of building a website and using a website builder in NZ. 

Importance of Building a Website 

1. Building a website helps in establishing credibility and the potential to provide credible information about your business. It also helps in creating a brand image in the eyes of new customers by focusing on your values. 
   1. A website can help customers make purchases outside business hours; that is, it is available 24/7. Moreover, it also allows you to reach customers on a global basis, which makes your website a powerful sales channel. 
   2. When you build a website, it would be a more cost-effective process as compared to a physical store. 
   3. A website can help in building and expanding your business to create awareness and reach new customers. 
   4. If you follow the best SEO practices, your business website can rank higher on the search results. 
   5. A good website builder helps in improving your overall customer experience. 
   6. If your website is focused on creating a local presence, then it can help in reaching the relevant audience for your products and services. 
   7. Having built your website through a website builder can act as a portfolio for your business, which makes it easier to connect with customers and potential partners. 

How to Build a Website from Scratch

• If you want to build a website right from the beginning, start by figuring out what goal it would serve. This question would help you to figure out the below-mentioned aspects: 

• What kind of pages do you want to publish?
• What types of content would you want to feature?
• Do you need any technical aspects like integration with an email marketing platform or a live chat solution?

• The next step would be to research your target market and competitors, where you would find out the following: 

• What kind of information are your customers mainly looking for? 
• What type of content do your competitors have been publishing? 

The best way to do this is to go through every competitor page, social media group, questionnaire, and forum, and note down all relevant information that you feel is needed. 

• Research what attracts your customers visually. This can be done by researching the websites of the competitors and by keeping in mind the goal and the target audience.
• Now this is a very crucial one, as you have to choose the best website builder. If you have coding expertise, then you can create a website from scratch by using a code editor and HTML, CSS, and JS libraries like Bootstrap. But remember that this method requires time, skill, and the same time experience. 
• Choose your web host, which is important for a website builder in NZ for the following reasons: 

• It can affect the speed and performance of your website, which is the key to ranking higher in the search engines. 
• It can also ensure that your business website is secure and capable of handling potential threats. 
• It can help in data backup.

• The next step is to choose the appropriate domain name. 
• Then, you need to add your content and adjust the layout.

Additional Aspects

1. Every website needs a captivating homepage. Make sure that your homepage is well-designed and clear and includes seamless navigation. 
2. While building a website, do not forget to include the About Us page. This is where you can share your story and tell your audience about your business. 
3. The Contact Us page is essential for every business website. Through this page, you are not only providing a way of getting in touch with you but also building credibility. 
4. If your website is all about selling products online, having an offers page becomes crucial. Through this, you will be able to highlight the running and upcoming offers that would be beneficial for your audience. 
5. If you are running an online store or providing professional services, you should have blogs on your website. These are some of the easiest ways through which you can attract more customers, educate your audience, showcase your skills, and build a list of email subscribers who will continue to see your content regularly.

Conclusion  

To sum up, you might have noticed that building your website from scratch is not at all difficult. Though it may seem a bit daunting, with the right tool, like the best website builder, you can create a user-friendly website in no time.